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Start Your Own Blog In 3 Easy Steps

By Michael Fleischner | Marketing Expert, Internet Marketing Secrets*

Blogging is a great way to reach your audience, share your thoughts, and even help you with your Internet marketing. I’ve been blogging for nearly 3 years and continue to enjoy the benefits of not only communicating with an audience, but engaging in meaningful dialog. Starting a blog is easy to do and pays huge dividends.

There are a number of free services available that offer free blog services. Sites like Blogger and WordPress only require a brief registration and set up. Once you determine a theme for your blog and a template, you’re ready to begin posting. Posts are entries you make on your blog that are published instantly.

Some bloggers post comments to their blog each and every day, others once a week. Regardless of how frequently you post to your blog, content can be focused on a specific theme or random topics. The most popular blogs focus on a specific niche and provide valuable information, content, and commentary that encourage interaction with blog followers.

Sign up for a blog service. Begin development of your blog by signing up for Blogger or WordPress. Once you have an account, you can quickly set up your blog. Consider the goal of your blog and what type of commitment you are willing to make. Start small and be consistent.

Determine how you will monetize your blog. If you want to use your blog to generate revenue, there are a few techniques you can apply depending on which platform you’re using. One of the most popular methods of monetizing your blog is with the help of Google Adsense. This is a popular option and very easy to add to your blog. Not only does it generate a small amount of revenue for you on a weekly basis, but it also provides relevant links based on your posts.

Another great way to monetize your blog is through paid links. The concept of offering paid links is pretty straight forward. You create a section of you blog that lists recommended sites. In this list, you only place links that people have paid you to post. There are some tools you can use to automate this process. I simply add a link to a post that says, “How to post your link” with directions and a pass through to a Paypal page. You can set up a single time payment or subscription, allowing would be advertisers the opportunity to purchase a link on your blog monthly or for a longer period of time.

Many individuals are monetizing their blogs by using pay per post or other blogging network. Essentially, advertisers search for bloggers who are willing to write a post to promote their product and services or brand. You can sign up for one of these networks quite easily and be contacted when advertisers feel that your blog would be ideal for distributing a message. You write a blog post and get paid for doing so.

One thing to keep in mind is that the success of you blog is based on a number of factors. I believe that having a targeted blog that offers original content is ideal. You will build a large following. This is essential because most of the monetization methods are based on having enough traffic to make your blog appealing to advertisers as well as blog readers.

About the Author

Are you looking for SEO help? Learn more about today's leading SEO software with MarketingScoop's SEO Elite Software Review and turbo charge your search engine optimization.

©2009 MarketingScoop.

Maximize Your AdSense Earning Potential

Six Strategies to maximize your AdSense earning potential

As an AdSense publisher you may like to take some strategies to maximize your AdSense earning potential. Here you can review 6 easy ways to become sure you are getting the most out of AdSense:

1. Just focus on location: in case you do not pay attention to the location of your  AdSense ads to place your campaign properly, you probably leave money where it is. Generally, ads should be placed as close as possible to your main content.

While this seems like a common sense observation, one of the biggest challenges to effective ad placement is conflict with design. While a 728x90 leader-board at the top of a page or a 300x250 rectangle ad unit on a sidebar might fit well into a design, in my experience these placements are generally better suited to display ads because they are often not close enough to content to produce an optimal level of clicks. Google offers some useful guidelines for AdSense placements that all publishers should heed.

2. Use section targeting: your website's pages almost certainly contain content that isn't really useful for AdSense targeting -- headers, footers, sidebars, etc. While Google's contextual targeting technology usually does a good job at picking out the most relevant content on your pages, you can assist Google by suggesting the portions of your content that Google should pay the most attention to through the use of section targeting tags.

To emphasize content, add and before and after content that you want Google to pay the most attention to. You can also tell Google to ignore a block of content by using as a start tag.

With section targeting, you may be able to produce incremental improvements in the contextual relevancy of the ads that your users see and that can generate more clicks.

3. Pick the right unit size:  a blog I help run nearly doubled its AdSense revenue when the ad units that appear in the middle of post content were switched from the standard 468x60 banners to 300x250 rectangles. To find out which unit sizes produce the best results, there's no substitute for a little experimentation. A/B testing is a great way to do this.

4. Apply the right colors: in my experience, non-negligible increases in clicks can be realized by choosing the right colors for your AdSense units. In general, choosing the right colors means using the background and link colors that are used with your non-ad content. Again, A/B testing can be useful for optimization in this area.

5. Try AdSense for feeds: if you have an RSS feed, AdSense for feeds can be a great way to develop an additional AdSense revenue stream. In general, I have always found that eCPMs for AdSense for feeds is higher than the eCPMs for websites so if you have a lot of RSS subscribers, it can be especially valuable.

6. Add a search box: chances are you could use search functionality on your site. If that's the case and you don't need a complex solution, consider using the search box functionality Google offers with AdSense. Not only is this an easy way to implement search functionality, it provides an additional means to generate AdSense revenue.

Content and Sections for a Business Website You Need to Develop

In this article I will tell you how to build a website to start a business without spending too much money. I will also tell you about the content that each website for business should have. In particular:

• what sections you have to have on your website,
• which add-ons will get you loyal and returning visitors
• and what free tools you should use to monitor your website

If you already have a website, take a look at this article and check if you're not missing any essential and key parts.

If you don't have a website yet, this knowledge will be important for making the first overviews, sketches and wireframes - a lot of this content turns out to be necessary after the page is done, which is harder to do and is more expensive.

How should a website for business look?

First things first: the name of the business (and logo, in case you have one) should stand out on first glance. Underneath, place a sentence stating what you are exactly specialized in. Don't make the visitor guess - tell them what you do making it as clear as possible (for instance: "We distribute stationary").

Make sure that the textual content of each page of your website is visible without scrolling the page down (this is called what's "above the fold").

The navigation menu should be noticeable right away. It is best to place it next to the name of the company.

If possible, use short sentences and paragraphs, headings and lists. Long text discourages, no matter of its value.

What sections should be available on a business website?

If the business has regular information that can be interesting for visitors (like new products, but NOT that you hire a new employee), it should be placed on the main page or in a separate Newsletter section. If you don't have regular news, just omit this section.

In the Contact section, publish the following: the full name of the business, its postal address, telephone number, e-mail address, fax number, tax number (and country-specific registration numbers to increase credibility), the banking account number (with the full name and address of the bank and its SWIFT code - required for international transfers), opening hours (including weekends) and a map with a marked location of your company (use Google Maps). Some photos from the surrounding area and the building itself may come in handy for the visitors. The Contact section should also have a contact form. People are more likely to fill it out rather than opening an e-mail client to send a message. Keep the number of fields to a minimum - most of the time a "How can we reach you?" and "Message" field will do.

You will save a lot of time by making a Frequently Asked Questions (FAQ) section with answers to repeatedly asked inquiries. Put a link to this FAQ (or even the questions themselves as links) in the Contact section. If you still receive questions that have not been already answered, just add then regularly to this page.

Your website will be found only, if it has relevant textual content, that the search engines (like Google) may browse and index. Therefore, you need to have an Articles section, in which you should put at least a dozen pages with content related to your market and products. It is best to have an automated system (called Content Management System - CMS in short) that will be configured so that the beginning sentences of a handful of the newest articles will be posted on the main page of the company's website. I have found that posting articles in their own section without them going through the main page is a lot less beneficial in terms of search engine rankings and incoming traffic. If you don't have the time to write articles yourself, leave that to an employee or find a freelancer on Elance, Odesk or Fiverr.

A business website should also have an About us page (you can put that content on the main page if you don't have news there). Start by stating the Company's mission: what problems do you solve, why the existing solutions are worse, what do you bring into the market, and which services you provide. After that, type the usual information: founding dates, what the company exactly does, who do you work with, who are your customers (post examples).

Publish examples of completed work in a Portfolio. Include photos (and videos, if possible and of good quality) with a clear description, what is visible, what were the challenges, what has been done to achieve this result, which technologies were used, for who and for what purpose it was made. If possible, post testimonials and contact information to review them.

Finally, publish a Pricing section with at least estimate ranges for common tasks. You will save both your time and that of the visitor's by avoiding long agreement talks, after which it comes out that the price range is unacceptable for one of the parties. You can also post examples of completed tasks with their final prices.

How to get returning visitors to your website?

First of all, you have to frequently (on average - two times per week) publish new content on the website (usually in the News or Articles section).

That aside, it is absolutely crucial to add an e-mail mailing list, which is basically a form with the Name and E-mail fields. The visitor can type his contact information and thus subscribe to get the latest news and offers from you via e-mail.

This way you get a constant and personalized way to reach your visitors - you will mail them directly and use their name to increase attention! An example of this can be found beneath this article - if you sign up for my mailing list, you will not also get updates, but also key tips for website owners. As for using a mailing list service provider, I recommend Aweber.

Remember - most of the people who visit your site will not come back. That's why you need to get their e-mail addresses and keep them engaged by sending regular updates and tips.

How to monitor traffic on your company's website?

You can without any effort (and for free!) check, how many visitors your website has had, which other sites did they visit that directed them to you, what did they type into a search engine (like Google) to find you and so on. Website stats (often referred to as analytic) are the most important part of your website, as they will tell you which pages resulted in the highest conversions (sales, sign-ups, submitted contact forms etc.) and which caused the visitors to leave your site (you need to fix those pages as soon as possible).

The best (and free!) stats system out there is Google Analytics. Adding them to your site shouldn't cost you much but the return will come quickly.

You should also use the free Google Webmaster Tools to monitor any problems with viewing and indexing your website by search engines and visitors. These so-called "Webmaster Tools" are in fact a system that notifies you of any problem with your website, plus some more statistics. Adding it to your website is so easy, that it should be done within the Google Analytics installation price.

Checking your website from the technical standpoint

The last, but not the least important thing is for your business website to be of high quality technically (referred to as "Search Engine Optimized" or SEO in short), which will automatically increase its standings in search engine rankings and thus - the incoming traffic. You can check that after the website is done instantly.

Develop Your AdSense Business

      Adsense Business In-A-Brief Pure Profit Package
      How Would You Like To Own A Complete "No B.S,
      Make Money NOW", AdSense Pure Profit Pak,       and keep ALL the profits?
      AdSense Business is a collection of a whopping 155 Adsense
      ready web sites, complete with multiple articles for each web site,
      keys words and each site is already optimized so that you can start
      making an Adsense income immediately!
       
      Date: Sunday, October 06, 2013
      Dear Friend,
      There are literally TONS of books out there telling you how to
      make money with adsense!
      How many do you own?
      Have they helped you at all?
      Have you made a single cent more because of them?

      Actually, some of them are quite good, but there's an
      important piece that's missing from every one of them, an
      important piece that's preventing you from taking advantage of
      that VERY lucrative way to make unlimited amounts of money.
      In fact, Adsense is SUCH a lucrative source of income that
      there are many people who make an excellent living doing
      nothing but Adsense!
      What if..... ?
      I could offer you a solution that required absolutely NO
      technical knowledge, a plug and play way to start yourself on
      the road to Adsense bucks - would you be interested?
      What if this was so simple that you didn't have to know html,
      didn't have to read ANY books on Adsense if you didn't want
      to, in fact, all you had to do was make a simple change to
      insert YOUR Adsense account info on the ready-made pages and
      upload them into some directories that you set up, then run
      them in the search engines, blogs or any number of things that
      you can do to drive traffic to your web pages?
      Would you be interested?
      There IS an answer!
      The Adsense Business In-Brief is a 4 volume collection of a
      whopping 155 Adsense ready web sites, almost 70megs zipped!
      It's complete with multiple articles for each web site, keys
      words and each site is already optimized so that you can start
      making an Adsense income immediately!
      A completely Plug and Play Solution!
      AND they all come WITH Master Resell Rights!
      You can customize the pages, or not, add articles, subtract
      articles, add pages, add related products - or simply do
      nothing but upload them and run them in the search engines,
      blogs, in your sig file and any other place that you can think
      of listing them!
      This is the first of it's kind, COMPLETE answer to getting
      started with Adsense that requires absolutely no knowledge, no
      training, has no learning curve, in fact, the ONLY things that
      you have to do is to use the simple 'replacer' tool to stick
      your Adsense link in each of the pages, upload your pages
      using FTP, and get them listed in the search engines!
      It couldn't be easier!
      Welcome to "Adsense Business In-Brief" Complete Adsense Pure
      Profit Pak

      Here's some of the Adsense web site topics that
      you can start making money with now:

                     Accounting
                     Acne
                     Adsense
                     Advertising
                     Aerobics
                     Affiliate
                     Alternative
                     Articles
                     Attraction
                     Auctions
                     Audio Streaming
                     Auto Care
                     Auto Parts
                     Auto Responders
                     Aviation

                     Babies Toddler
                     Baby
                     Bankruptcy
                     Bathroom
                     Beauty
                     Bedroom
                     Blogging
                     Body Building
                     Book Marketing
                     Book Review
                     Branding
                     Breast Cancer
                     Broadband Internet
                     Business
                     Business Loan
                     Business Plan

                     Cancer
                     Car Buying
                     Career
                     Car Insurance
                     Car Loan
                     Car Maintenance
                     Cars
                     Casino
                     Cell Phone
                     Chat
                     Christmas
                     Claims
                     Coaching
                     Coffee
                     College University
                     Computer Tips
                     Cooking
                     Cooking Tips
                     Copywriting
                     Cosmetics
                     Crafts
                     Creative Writing
                     Credit
                     Credit Cards
                     Credit Repair
                     Currency Trading

                     Data Recovery
                     Dating
                     Debt Relief
                     Diabetics
                     Diet
                     Digital Camera
                     Diving
                     Divorce
                     Domain
                     Driving Tips

                     Ebay
                     Ebook
                     Ecommerce
                     Email Marketing
                     E Marketing
                     Essay
                     Ezine

                     Fashion
                     Finance
                     Fishing
                     Fitness
                     Flu
                     Furniture

                     Gambling
                     Golf
                     Google
                     GPS

                     Hair
                     Hair Loss
                     HDTV
                     Health Insurance
                     Heart Disease
                     Hobbies
                     Holiday
                     Home Business
                     Home Improvement
                     Home Organization

                     Interior Design
                     Internet Tips
                     Investment

                     Jewelry

                     Kitchen

                     Ladies Accessories
                     Lawyer
                     LCD / PLASMA
                     Legal
                     Life Insurance
                     Lingerie
                     Love
                     Mailing List
                     Make Money
                     Mortgage
                     MP3s
                     Music

                     Network Marketing

                     Online Shopping

                     Paid Survey
                     PC Games
                     Perfumes
                     Personal Injury
                     Pay Per Click
                     Pregnancy
                     Publishing

                     Real Estate
                     Recipe
                     Recreation
                     Relationship
                     Resume
                     Romance
                     RSS

                     Sales Letter
                     Self Employment
                     SEO
                     Shoes
                     Small Business
                     Smoking
                     Software
                     Spam
                     Sports
                     Spyware
                     Stress

                     Trading
                     Travel

                     Vacation Rental
                     Video Conferencing
                     Video Streaming
                     Virus
                     VOIP
                     Web Design
                     Web Development
                     Web Hosting
                     Website Traffic
                     Wedding
                     Weight Loss
                     Wine
                     Women
                     Writing Tips
                         
         Lets do a quick potential earnings you can do
         with 155 optimized Adsense ready websites...
         If each website earns you about $30/month (that
         is, if every website is generating the minimum $1
         (each day). Multiply this to 155 websites and you
         got $4650/month, and this is a very minimal
         calculate of your potential earnings.
         Did I leave anything out?
         Is there anything left?
         You can use some of these web sites, or all of
         them.
         You don't have to have a different domain for each
         of them, there's no need. Simply create the
         appropriate directories and upload each web site
         into it's own directory.
         If you have related products, you can add them in,
         or have someone add them in for you.
         This complete package comes 155 Adsense Optimized
         Web Sites, a simple read-me file to show you how
         to use the 'Replacer' tool, PPC Basics and Adsense Tips
         Everything comes with 100%
         Master Resell Rights!

         Only $97 $39.95

         That's less than 26 cents per Profit Producing Web Site!
         It's an incredible Business Opportunity for you AND your
         customers, and a great service that you're providing for
         them too!
         Just send me a message through this blog to see what you can do!
         Sincerely,
         Hashem Sanjarani